Jay-Z and Bing teamed up for this insane marketing promotion…

Probably one of the coolest and most integrated campaigns ever. My questions are: How much did this cost? And what was the ROI?


This is absolute genius! Imagine doing your grocery shopping while waiting for the subway!

Whoever came up with this idea is a genius. Now all Toronto has to do to get this going is build barriers on the subway platforms, and oh ya, actually have cell phone reception, too!